Netherlands, Nieuwegein, Adhesive Technologies

Brand Manager (M/F/X)

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?


  • In a very international working environment, responsibility of the local brand management of PERFAX & TANGIT in Benelux. Perfax is a very famous brand, known as “Your partner for Home Decoration”, it’s the local leader of the Wall Paper Pastes in Benelux. Tangit is the professional brand for Piping Adhesives with a strong growth potential.
  • Strong drive of the local marketing activation for the respective brands in order to reinforce our leadership position on a very challenging market.
  • Work with clear objective on brand impact, organic sales growth, profit and market shares in the short & long term.
  • Definition of the full marketing mix with product portfolio, innovations and promotional plan.
  • Development of the Media plan for both countries Belgium and Netherlands.
  • Management of the local marketing budget.
  • Strong analysis and preparation of the annual category and project review.
  • Monitoring and reporting of the different KPI’s (brand visibility, market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up,…)
  • Smart working policy with office located in Nieuwegein, close to Utrecht.


  • Master Degree, Economics, Marketing (or equivalent)
  • Language skills: Dutch and English mandatory / French is a plus
  • Min 3 years of experience in Brand management or Trade Marketing
  •  Strong and enthusiastic personality, high level of energy & motivation
  • Person with a strong drive & pro active
  • Result driven
  •  Excellent communication skills and the ability to work effectively as part of a multi-functional team
  • Strong team spirit
  • Autonomous
  • Open to challenges
  • Analytical & strong in recommendations
  • Strong skills on Word, Excel and PowerPoint

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID: 23044268
Contract & Job type: Full Time, Regular
Contact information for application-related questions: recruitment.benelux@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Well-being programs
Well-being programs Retirement / Pension Plan
Retirement / Pension Plan Healthcare coverage / Medical insurance
Healthcare coverage / Medical insurance Meal voucher
Meal voucher On-site electrical car charging stations
On-site electrical car charging stations International career opportunities
International career opportunities Corporate social responsibility programs
Corporate social responsibility programs Development opportunities
Development opportunities Discounted access to Henkel products
Discounted access to Henkel products Smart work / Flexible working arrangement
Note: Perks might vary depending on the job grade.