At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
- Co-Work with key account/chain sales manager / marketing team to maximize trade execution to achieve brand target & maximize brand awareness.
- Collect and analyze consumer & market insights and competition strategies to make recommendations to management.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
- Mobilize and collaborate with other departments (MKT, sales, education, etc.) and partner agencies to build broader business strategy; meet the deadlines.
- Develop annual brand trade marketing added value proposal with Club Contract Campaign Plus Tailor-made Programs for Key Accounts / Big Chains.
- Understand Key Accounts / Big Chains real needs and satisfy with Added-Value Solutions under annual trade marketing annual plan implement.
- Focus on developing excellent brand “Touch Points” : Salon relations + Consumer relations & Maximize Partner Salon Image
- Build up Systematic Analysis TOOL to develop ROI analysis of annual trade marketing projects result.
- Individually Tasks (Time in %)
- Plan & Execute Club contract campaign （30%）
- Product category-based trade campaign including digital platform & PR event（40%）
- Tailor made Programs for Key accounts & Big Cains（20%）
- Follow up analysis（10%）
