Turkey, Ümraniye, Henkel Consumer Brands

Trade Marketing Executive

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Assuming responsibility for the Trade Marketing operation across Henkel Consumer Brands Business Unit via focusing predominantly on customer marketing
  • Designing and executing BTL trade marketing activities within the right trade marketing mix aligned with the brand(s) strategy
  • Ensuring the implementation of “Point of Sales” activities, like promotions, POP material, POS animation, insert visuals
  • Acting as a key point of contact between Marketing & Sales departments to ensure timely execution of projects
  • Monitoring and analyzing category/channel, competition and consumer market data in order to provide base for the business opportunities
  • Leading retailer projects & sales promotions with dedicated and optimum budget management
  • Analyzing and creating relevant action plans for key customers, campaigns, special local projects
  • Working closely with channel managers and KAMs to provide argumentation, in the development of joint business plans, monitoring performances of implemented plans at channel/ account/category level
  • Conducting market research on regular basis to analyze latest retailer category trends
  • Analyzing and reporting sales related actions plans


  • BSc/BA in Business Administration or in a relevant field
  • Minimum 3 years of experience in Trade Marketing, Marketing or Sales within FMCG sector
  • Aptitude to think outside of the box to explore business opportunities
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels 
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management 
  • Advanced user of MS Office applications

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 23057309
Contract & Job type: Full Time, Regular
Contact information for application-related questions:
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Performance bonus / Incentives
Performance bonus / Incentives Employee share plan
Employee share plan Medical insurance
Medical insurance Life insurance
Life insurance Cafeteria or Sodexo meal voucher
Cafeteria or Sodexo meal voucher Company transportation or Company car
Company transportation or Company car Flexible working arrangements
Flexible working arrangements Corporate social responsibility programs
Corporate social responsibility programs Discounted access to Henkel products