Japan, Shinagawa, Henkel Consumer Brands

Global Digital Content Specialist

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Contribute to Global Content Management strategy definition and activation plan
  • Execute defined strategy and monitor activation plan performance, recommend
    corrective measures if needed
  • Create, together with the team, global Content Plans and Social
    Media/Influencers/CRM/SEO/SEM Campaigns in line with Digital Strategy
  • Develop engaging Digital Content across Digital channels incl. Social Media, Websites,
    eCommerce, etc
  • Proactively engage with local markets to ensure excellent knowledge of countries’
    Digital Content needs, trends and competitors’ activities, steer implementation in
    countries and facilitate best practices sharing among markets
  • Collaboration/Communication with Marketing teams, IT teams, Country teams
  • Support other Digital related projects
  • Support Digital Acceleration via digital upskilling seminars for APAC region


  • Over 2 years of successful Digital Marketing position
  • Good knowledge of major Digital platforms such as Google Analytics/Ads, Content
    Management systems, and CRM as well as ability to quickly adapt to new tools
  • Fluent in English, incl. excellent writing skills
  • Very good project steering skills to efficiently drive projects with multiple external and
    internal stakeholders (including IT teams)
  • Great collaborative and solution-oriented mindset
  • High interest in Digital Marketing trends and evolution 
  • Fluent in Japanese

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24064784
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Smart work
Smart work Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Employee Assistance Program
Employee Assistance Program Tuition support
Tuition support Group life insurance
Group life insurance Pension Plan
Pension Plan Commuting allowance / Work from home allowance
Commuting allowance / Work from home allowance On-site cafeteria (in some locations)