China, Shanghai, Indonesia, Tangerang, Malaysia, Kuala Lumpur, Singapore, Singapore, Adhesive Technologies

Market & Application Manager ACM APAC

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Conduct thorough market analysis to pinpoint growth opportunities in specific regional segments. Propose actionable insights to regional and global teams to drive strategic initiatives.
  • Develop deep regional market expertise and conduct benchmarking. Serve as a crucial link between local markets and global strategy, incorporating vital customer feedback and requirements.
  • Scope out regional market opportunities and assess business cases for localized initiatives not covered in the global strategy, focusing on white spots and high-impact applications.
  • Contribute to industry-specific content for Marketing programs that support local market activation and customer engagement, emphasizing key applications and scaling processes.
  • Participate actively in regional sales and marketing meetings, providing essential business insights that guide and refine sales strategies and market focus.
  • Define ambitious regional strategies and roadmaps aligned with market and application strategies. Drive execution to achieve set objectives effectively.
  • Oversee efficient product lifecycle management, including New Product Introductions (NPI), regional extensions, and rationalization. Lead end-to-end coordination of regional product launches, ensuring optimal time-to-market for all NPIs.
  • Define portfolio segmentation and drive improvements to the Golden Range tailored to regional needs, in alignment with market strategy and application managers.
  • Collaborate closely with Product Management to manage category profitability and ensure commercial success within the region.
  • What the Role Can Offer You

  • Suppose you're a results-driven individual with a strategic mindset and a passion for staying ahead of industry trends. In that case, we invite you to apply and be part of a team dedicated to delivering customer and business value through customer centricity, collaboration & future focus.


  • Bachelor’s degree in Business, Engineering, or Marketing/Market Strategy.
  • Preferable years of total experience: 10+.
  • Preferable years of experience in Market Strategy/Business Development/Sales/Application Engineering: 5+.
  • Strong business acumen and analytical skills with the ability to interpret data and draw actionable insights.
  • Demonstrated ability to develop and execute successful market penetration & portfolio strategies.
  • Excellent communication and interpersonal skills to collaborate effectively across diverse cross-functional teams.
  • Knowledge of the industry and market trends. Experience in the Electric Vehicles or Medical industry is a plus.
  • Familiarity with product lifecycle management and project management methodologies.
  • Results-driven mindset with a focus on achieving business objectives.
  • Adaptability and ability to thrive in a dynamic, fast-paced environment.
  • Strong computer skills especially with MS Office, Adobe, and Power BI are a plus.
  • Fluent in English is a must and in Chinese is a plus.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24065213
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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