China, Shanghai, Henkel Consumer Brands

Assistant EC Manager, Tik Tok

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Implement category growth strategy and optimize real-time sales plan in TikTok channel.
  • Deliver business results ensured by agile strategy, seamless operation and efficient execution.
  • Responsibilities

  • With full awareness on market dynamics and competitive landscape, implement category/segment growing strategies for TikTok store and optimize real-time sales plan.
  • Optimize investment efficiency of ROI-based consumer acquisition tools (Qian-Chuan) via KPI performances tracking and improvement.
  • Develop good content both in self-live streaming to drive conversion and short-video to maximize investment and increase brand presence.
  • Be responsible for Value Chain and set commercial KPIs, including selling, sellout, inventory, etc.
  • Work closely with both internal cross-function teams and external parties.
  • Accountabilities (Time in %)
  • Market analysis & Store operation.(40%)
  • Performance media activation.(20%)
  • Live collaboration.(20%)
  • Value-chain management.(10%)
  • Cross-function & External parties communication. (10%)
  • What the Role Can Offer You

  • Build up comprehensive business understanding from marketing content to sales revenue.
  • Experience in the trendy and digitalized social-commerce channel.


  • Bachelor above degree.
  • English at workable level.
  • Proficiency in MS Office.
  • At least 4 years working experience in FMCG industry and TikTok relevant experience is a MUST.
  • Strong data analytical skills.
  • Proactive team player with strong communication skills.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24064639
Contract & Job type: Limited - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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