Turkey, Ümraniye, Henkel Consumer Brands

Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Assuming full-fledged responsibility of company’s leading Henkel Hair Professional brands
  • Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
  • Managing yearly marketing planning of innovation rollouts and activations with full range of BTL, trade marketing and digital activities
  • Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Sales, Supply Chain, and Academy teams accordingly
  • Budget steering of respective brands to reach overall GP target
  • Developing & executing brand strategies and activities to build brand awareness , distribution and growth


  • BSc/BA in Business Administration, Marketing or in a relevant field
  • Minimum 4 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility (experience in Beauty Care Business is an additional asset)
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  • Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
  • Advanced user of MS Office applications.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets

JOB ID: 24065277
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
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Performance bonus / Incentives
Performance bonus / Incentives Employee share plan
Employee share plan Medical insurance
Medical insurance Life insurance
Life insurance Cafeteria or Sodexo meal voucher
Cafeteria or Sodexo meal voucher Company transportation or Company car
Company transportation or Company car Flexible working arrangements
Flexible working arrangements Corporate social responsibility programs
Corporate social responsibility programs Discounted access to Henkel products