India, Navi Mumbai, Henkel Consumer Brands

Trade Activation Manager- WEST

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Strategic approach on handling Professional Salon Image/ Key accounts with right Category focus drive. Effective engagement program to drive Share of Wallet, doors wise planning and execution.
  • Demonstrate and deliver the development initiatives to promote Salon services and drive good retail opportunities. The role comprises of creative, analytical, digital, commercial, and administrative responsibilities.
  • Aggressive representation with effective communications skills and a good analytics in terms of driving strong sales support.
  • SPOC between Sales, Technical, Digital, and Marketing team for strong engagement programs.
  • Responsible for building strong professional relationship with Key artist and influencers to drive good Category sales
  • Handling all Image/ KA on activation programs, Negotiating, brand Building activations with yearly calendar plans
  • 360-degree program on Launch innovations, digital programs, Education programs with eligible budgets Task on existing growth account wise & Competition Door opportunities
  • Responsible for executing marketing campaigns and promotional activities that target specific audiences through non-traditional advertising channels. Campaign Planning: Collaborating with the marketing team to develop BTL marketing strategies and plans.
  • Execution of Promotional Activities: Implementing various promotional activities, such as events, roadshows, product demonstrations, exhibitions, sales promotions, and direct marketing campaigns.
  • Brand Activation: Creating and managing brand activation initiatives to increase brand visibility, engagement, and customer loyalty.
  • Budget Management: Monitoring and managing the budget allocated for BTL marketing activities. This includes cost estimation, budget planning, tracking expenses, and ensuring cost effective execution of campaigns.
  • Reporting and Analysis: Collecting data and evaluating the effectiveness of BTL marketing campaigns. This involves analyzing campaign metrics, customer feedback, and market trends to identify areas for improvement and make data-driven decisions for future campaigns.
  • Market Research: Conducting market research and staying updated on industry trends, competitor activities, and customer preferences.


  • Minimum 2-3 years relevant work experience in Sales and Activation Marketing.
  • Should have an MBA degree
  • Should have work experience into Sales & Marketing/ BTL Activation
  • Should have soft Skills like analytical skills, communication skills and creativity

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 24064875
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Performance Bonus / Incentives
Performance Bonus / Incentives Employee recognition programmes
Employee recognition programmes Healthcare coverage / Medical insurance
Healthcare coverage / Medical insurance Wellbeing programs
Wellbeing programs Vacation / Paid time-off
Vacation / Paid time-off Employee share plan
Employee share plan Smart work / Flexible working arrangements
Smart work / Flexible working arrangements Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs International career opportunities