Market & Customer Activation Analyst Sr ‏(B2B)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Manage all communications and digital activities for Latin America, ensuring effective messaging, engagement with target audiences, consistent brand positioning and timely execution of local initiatives;
• Take ownership of local communications and advertising activities, ensuring execution and alignment with the overall marketing strategy;
• Develop and execute comprehensive market and customer activation strategies and roadmaps to achieve maximum market penetration;
• Provide insights and business cases to enhance campaign development, guided by a strong Point of View (POV), consistent data analysis, financial modeling and planning for pilots in the LATAM market;
• Design and execute promotional strategies that attract business partners and end consumers, through promotions, incentives and commercial agreements with a specific focus on the commercial channel;
• Constantly monitor, track and report on campaign performance to drive continuous improvement in Return on Investment (ROI);
• Collaborate with external advertising agencies to conceptualize, strategize and manage advertising campaigns, optimizing costs;
• Collaborate with the sales team to ensure a smooth supply chain process and effective sell-in and sell-out tools;
• Assume management of the logistics operator for merchandising materials;
• Provide financial support at department/project level, monitoring budget expenditures, raising and approving requisitions/invoices;
• Conduct competitor analysis and evaluate available market data;
• Act as a point of contact for internal/external telephone and email inquiries, initiate actions (respond, classify, etc.) and assess the urgency of the issue;
• Coordinate meetings and create agendas, records, meeting minutes, and develop and adhere to the innovation and activation calendar.

YOUR SKILLS

• Completed degree in Marketing, Communication, Administration or similar;
• MBA or postgraduate degree is a plus;
• Relevant experience in media, digital marketing or commercial marketing, as well as contact with team management and negotiation with business partners;
• Advanced English (mandatory) and Spanish would be a plus;
• Excellent collaboration and relationship with the team;
• Analytical profile;
• Strong written and effective verbal communication skills;
• Presentation skills for senior management;
• Proactive in engaging and mobilizing the business, development, UX, and other areas for innovation opportunities, working in partnership for the projects to be developed.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.