At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
As the Interim Brand Manager, you will play a pivotal role in shaping the Schwarzkopf Professional Styling and Hair Care brands through impactful campaign planning, effective portfolio management, and cross-functional collaboration. You will report directly to the Head of Marketing and be an integral member of the marketing team. This role is essential for ensuring that Schwarzkopf Professional’s global guidelines are effectively localized, delivering consistent brand messaging while meeting local market needs.
YOUR ROLE
- Duration: 12 months, with potential extension
- Campaign Planning & Implementation: Design and execute targeted marketing campaigns aligned with global standards, tailored for hairdresser professionals and end consumers.
- Product Forecasting: Anticipate and manage product demand, working closely with the supply chain to ensure timely availability and alignment.
- Product Portfolio Management: Maintain the Schwarzkopf Professional Styling & Hair Care product portfolio, supporting product launches, rebranding, or discontinuation in accordance with global and local strategies.
- Global to Local Strategy: Implement Schwarzkopf Professional’s global brand guidelines locally, ensuring brand integrity while adapting to specific regional needs and market dynamics.
- Stakeholder Collaboration: Collaborate with Marketing, Sales, Education, Supply Chain, and Customer Excellence teams to ensure a cohesive brand strategy and alignment on all initiatives.
- Market Insights & Trend Analysis: Monitor market trends and consumer behavior to refine campaigns and inform product strategy.