Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Manager - Henkel Consumer Brands (m/f/x)
Apply for this role
Brand Manager - Henkel Consumer Brands (m/f/x)
Apply for this role
About this Position
We are looking for a dynamic Brand Manager to drive the success of our Consumer Brands division in Belgium. In this position, you will blend analytical precision with creative flair to craft compelling brand strategies. If you thrive in a fast-paced, multinational environment and love shaping local brand narratives, this is your opportunity to make an impact.
What you´ll do
- Responsible for the local brand management within Henkel Consumer Brands (Laundry & Beauty brands) in an (inter)national working environment.
- Execute category & brand strategy on all aspects of the marketing mix (assortment, innovation, pricing, distribution etc.) in order to reinforce our leadership position on a very challenging market.
- Work with clear objectives on brand impact, organic sales growth, profit and market shares in the short & long term.
- Develop & execute media plans in close cooperation with the various agencies & stakeholders (media, creative & international).
- Development & execution of strong product launch and promotional plans in close collaboration with your sales and marketing colleagues based on customer input.
- Management of the local marketing budget.
- Analysis and reporting of the different KPI’s (brand visibility, market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up, etc.).
What makes you a good fit
- You hold a Master's degree in Economics, Business Administration, Marketing, or equivalent.
- You have an advanced level of English and either French or Dutch (both written and spoken).
- You have at least 2 years of experience in Brand management or in a Marketing function, preferably in a multinational environment.
- You have a strong and enthusiastic personality, high level of energy & motivation.
- You are autonomous: you like taking initiative and being in charge of your own projects.
- You have excellent communication skills and the ability to work effectively as part of a multi-functional team
- You have strong analytical skills, and are comfortable with presenting results and recommendations based on data.
- You are skilled with Word, Excel and PowerPoint. Knowledge of GfK, Nielsen are considered a clear advantage.
Some perks of joining Henkel
- Flexible work scheme, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Group Insurance / Hospitalization Insurance
- Meal Vouchers and Eco-cheques
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25076638
Job Locations: Belgium, Brussels-Capital Region, Brussels
Contact information for application-related questions: recruitment.benelux@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.