Turkey, Ümraniye, Henkel Consumer Brands

Brand Manager,Hair Care

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Reporting directly to Category Head
  • Assuming full-fledged responsibility of company’s leading Hair Care brands 
  • Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
  • Managing yearly marketing planning of innovation rollouts and activations with full range of ATL and BTL activities
  • Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Trade Marketing, Sales, Supply Chain, and Production teams accordingly
  • Analyzing market & consumer data and taking necessary actions with a proactive approach
  • Working in close cooperation with the Regional Marketing Team, based in Dubai. 
  • A people management responsible for their training & development


  • Holding BSc/BA in Industrial Engineering, Business Administration or in a relevant field, MBA or Master’s degree is desirable
  • Minimum 4-6 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility (experience in Hair Care Care Business is an additional asset)
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Strong collaboration skills
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  • Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
  • Advanced user of MS Office applications

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 24062068
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
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Performance bonus / Incentives
Performance bonus / Incentives Employee share plan
Employee share plan Medical insurance
Medical insurance Life insurance
Life insurance Cafeteria or Sodexo meal voucher
Cafeteria or Sodexo meal voucher Company transportation or Company car
Company transportation or Company car Flexible working arrangements
Flexible working arrangements Corporate social responsibility programs
Corporate social responsibility programs Discounted access to Henkel products