China, Shanghai, Henkel Consumer Brands

Senior Media & Digital Marketing Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • This replaces position tasked to help M&C leader deploy digital marketing & media strategic tactics to the HCB.
  • This role reports directly to the media & communication leader meanwhile closely partner with category team and cross function team, IE EC/T-MKT/Digital Transformation DPT across categories (Hair care/ Colorant / Styling).
  • He or she will be in charge developing the digital marketing & media strategy & take responsible for the tactics.
  • Lead digital always on content marketing, KOL planning & buying media planning & buying. 
  • This role is to ensure the digital marketing/ media strategy deliver the marketing objectives based on consumer & customer centric- insights.
  • This role is also responsible for digital / media thought leadership & advocacy, raising the collective digital marketing / media acumen of the team.
  • Key Responsibilities

  • Lead team with 3 direct-report subordinates to develop retail business media planning & buying, digital always on social content, KOL planning & buying.
  • Partner with category team for campaign support. Lead and provide strategic input based on killer insight of SVC (strategic valued consumer).
  • Good performing in both digital & traditional media planning, media buying.
  • Good external & internal stakeholder management skill/exp.
  • Strive for the best win-win cooperation for both brand side & external partner/media platform side. Build industrial recognized show case.
  • Keep abreast of the latest digital trends in China. Good coop relationship with key KOLs or vertical media platforms.
  • Good skill & exp on people manage and talent development.
  • In-house digital/media champion to continuously influence/ coach / motivate team member & x-functions team via constructive inputs in professional way.
  • Supervise the execution to ensure the seamlessness.
  • Individually Tasks (Time in %)
  • Media planning & buying. (45%)
  • Digital social always on & KOL. (35%)
  • Team management & development. (10%)
  • Budget management. (5%)
  • Others. (5%)


  • 7+ years’ working experience of media & digital marketing key role in FMCG/Beauty industry, solid media planning & buying/digital content marketing/KOL planning & buying experience is essential.
  • Premium brands are preferable.
  • Excellent work ethic, general fundamental marketing competence combined with managerial skills.
  • Experience of leading a team with at least 2 members is preferable, mature & solid influence skill without hierarchy.
  • Both Agency & Brand Side working exp is plus.
  • Mindset required: Can Do Attitude, Adaptive, Collaborative, Continuous learning and non-hierarchical influence skill. Agility in way of working. Rational, well trained in leading MNC, hands on & detail-oriented.
  • Top Skills required, Stakeholder Management, Data Driven & Proven, Servant leadership, Deep Media & Digital Marketing Understanding, Effective Communication & Project management.
  • Bachelor degree, Fluent in spoken and written English. MBA is plus.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24063928
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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