China, Shanghai, Henkel Consumer Brands

MKT Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Market intelligence: familiarizes with regional and local trends and consumer insights, supports the ideation process.
  • Provides category expertise, runs portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
  • Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
  • Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
  • Launch tracking: closely monitors launch performance and seek optimization opportunity.
  • Develops brand communication guideline and assets, including communication platform, brand book, KV, brand video, pack shots etc, cascading to different channels to ensure execution consistency.
  • Develop campaign big idea and corresponding assets.

  • Sets up marketing budget for responsible product lines and maintains tracking tool.
  • Processes marketing spending in accordance with budget and improves ROI.
  • Individually Tasks (Time in %)

  • (60%)  pipeline planning and new product development.
  • (30%)communication and campaign development.
  • (10%)budget management, meeting management and others.


  • Master’s Degree or MBA preferred or Bachelor’s Degree with working experience in MKT. 
  • Min 4 years’ MKT experience, ideally with NPD experience.
  • Experience with Beauty Industry preferred, or FMCG.
  • Regional experience preferred, or international exposure i.e. overseas working/study.
  • Self-motivated /resilient /logical /team player.
  • Fluent in English.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24060663
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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