At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Generate market/shopper insights to support strategic development and translate into channel guidance to improve investment & operation effectiveness on e-platforms, ultimately drive the achievement of business target.
- Responsibilities
- Responsible for market/shopper study methodology buildup to facilitate strategy development.
- Collaborate on pricing & promotion planning, execution, and evaluation to enhance investment efficiency.
- Translate GTM strategy to assortment guidance/criteria to meet channel differentiation.
- To expand brand consumer LTV through acquisition/retention performance analysis.
- Optimize the related process under the company’s code of conduct to improve operation efficiency.
- Accountabilities (Time in %)
- Market/shopper study. (20%)
- Promotion management. (25%)
- Assortment guidance. (25%)
- CRM activation. (15%)
- SOP steering. (15%)
- What the Role Can Offer You
- Develop agile market/shopper insights.
- Develop business navigating capacities.
- Develop knowledge and skill.
