Japan, Shinagawa, Henkel Consumer Brands

Marketing Specialist (Form)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Manage selected perm/men/local-spin care project independently using marketing skill & knowledge
  • Manage NPD plans/insight/targeting/concept/production/COG control/pricing
  • Make a clear USP, unique product story and Communication story
  • Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points
  • Track progress of project KPIs for HQ and country
  • Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams


  • Minimum '5 years marketing experience
  • Track record in global/regional roles developing product category brand strategies and activity at consumer goods company
  • Experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care) by oneself
  • Experience in KPI tracking
  • Experience and skill to drive the above marketing tasks independently
  • Brand Communication/ PR/ NPD/ marketing / digital marketing basic skills
  • Project management skills
  • Content production / Agency management
  • Presentation skills
  • Business English/Japanese
  • Resilience for times of business transformation/Stress tolerance/Flexibility

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24065203
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
Smart work
Smart work Development opportunities
Development opportunities Corporate social responsibility programs
Corporate social responsibility programs Extensive leave policy
Extensive leave policy Employee Assistance Program
Employee Assistance Program Tuition support
Tuition support Group life insurance
Group life insurance Pension Plan
Pension Plan Commuting allowance / Work from home allowance
Commuting allowance / Work from home allowance On-site cafeteria (in some locations)