Malaysia, Kuala Lumpur, Henkel Consumer Brands

Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Ready to join a great team of Henkel Marketeers with an exciting job opportunity as a Brand Manager?
  • Develop and plan the marketing activations aligned with the company's business goals and objectives
  • Ensure that the brand's image and messages are consistent across all departments, business channels and touchpoints. This includes overseeing the creation of marketing collateral and brand guidelines
  • Working closely with Malaysia counterparts in managing and sharing resources on marketing activities, collaterals, promotions or any activations with adaptation to local market needs
  • Assist Head of Marketing in planning and execution of marketing campaigns, product launches and promotional activities across various channels
  • Working closely with Digital & PR team for advertising & publicity campaigns across different channels (digital, print, social media, etc.)
  • Working closely with commercial team to explore business opportunities and brand reach through key channel partners
  • Working closely with education team to improve education support efficiency to commercial team and salon partners to speed up new customers opening and customer retention
  • Assist Head of Marketing to manage allocated marketing spend efficiently and ensure that campaigns and initiatives deliver a positive return on investment (ROI)
  • Monitoring and analyzing key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives – launches, promotions or any brand activation activities
  • Leverage data-driven analysis, competitor activities, market trends and customer behavior to make refine marketing strategies


  • Bachelor’s degree in business administration or equivalent
  • Proven success working in a fast-paced environment where strategic brand-building efforts are complemented by trade business acumen
  • Ability to build, train and supervise secondary structures at workplace
  • Proven People Management Skills
  • Strong verbal and written presentation skills
  • Strong communication skills
  • Analytical and strong presentation skills/ Good MS office knowledge

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24065316
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
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Medical, life & Travel insurance
Medical, life & Travel insurance Employee recognition programs
Employee recognition programs Employee discount cards / Vouchers
Employee discount cards / Vouchers Retirement plan
Retirement plan Vacation & paid time-off
Vacation & paid time-off Employee share plan
Employee share plan Employee and Family healthcare coverage
Employee and Family healthcare coverage Well-being programs
Well-being programs Discounted access to Henkel product
Discounted access to Henkel product Smart work / Flexible working arrangements