China, Shanghai, Henkel Consumer Brands

Assistant Customer Marketing Manager, Offline&O2O

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Generate market/shopper insights to support strategic development and translate into channel guidance to improve investment & operation effectiveness in offline&O2O channel, ultimately drive the achievement of business target.
  • Responsibilities

  • Responsible for market/shopper study methodology buildup to facilitate strategy development.
  • Collaborate on pricing & promotion planning, execution, and evaluation to enhance investment efficiency.
  • Translate GTM strategy to assortment guidance/criteria to meet channel differentiation.
  • Develop and implement O2O program to capitalize on the evolving retail landscape.
  • Optimize the related process under the company’s code of conduct to improve operation efficiency.
  • Accountabilities (Time in %)

  • Market/shopper study. (20%)
  • Promotion management. (25%)
  • Assortment guidance. (25%)
  • O2O activation. (15%)
  • SOP steering. (15%)
  • What the Role Can Offer You

  • Develop agile market/shopper insights.
  • Develop business navigating capacities.
  • Develop knowledge and skill.


  • Bachelor’s degree or above.
  • 3 years+ of trade marketing or sales experience.
  • Be familiar with FMCG industry and especially for offline&O2O business.
  • Good sense of data/figures.
  • Results oriented, self-motivated and could work in dynamic circumstance.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24064724
Contract & Job type: Regular - Full Time
Contact information for application-related questions:
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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